One of the things we as Italians are really bad is promoting ourselves as a country. We are very ego centric and each of us consider himself better than the others, but when it comes to ourselves as a nation we are very self denigrating. This video changes a little the approach. It would be nice if it will not be a single episode, but the starting point of a cultural change. Some good marketing could really help our country, especially in the next months when Italy will be under the spotlight with the Expo. Let’s force ourselves to have a positive attitude and become a little proud of being italians!