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Category: Marketing

IoT Applied to Marketing

  • By Luigi De Bernardini
  • 8 February 2022

I’m happy to publish an article written from my colleague Francesca Panceri, sales engineer at Autoware.The Internet of Things (IoT) is one of the most important trends of the 21st […]

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Industrial Marketing in the 4.0 Era

  • By Luigi De Bernardini
  • 4 February 2022

I’m happy to publish an article written from my colleague Francesca Panceri, sales engineer at Autoware.“Industrial history is littered with technically excellent ideas that have generated no economic return, so […]

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Why Agility Is Crucial to Achieve Operational Excellence – Great post from Mark Davidson at LNS Research

  • By Luigi De Bernardini
  • 9 March 2014

Mark Davidson recently published an interesting articcle on LNS Reasearch Blog titled "Why Agility Is Crucial to Achieve Operational Excellence". The topic is one of my favourites since I consider agility […]

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7 Marketing Lessons From RIMs Failures

  • By Luigi De Bernardini
  • 11 February 2012

You remember, don’t you? The emails magically appeared while you weren’t looking. That blinking light turned us into addicts. And that keyboard — copied often, but never matched. It was […]

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5 Essential Spreadsheets for Social Media Analytics

  • By Luigi De Bernardini
  • 9 February 2012

Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smartsocial media monitoring tools, but what if you can’t afford them? Read the complete article: 5 […]

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5 New Year’s Marketing Resolutions for 2012

  • By Luigi De Bernardini
  • 4 January 2012

5 New Year’s Marketing Resolutions for 2012 Kamea Zelisko is a marketing expert with Red Queen Creative Group. For more information visit http://www.redqueencreative.com It’s that time of year again. With […]

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Recent Posts
  • Carlsberg Leverages IoT to Scale Digital Transformation Across Global Sites
  • What Happens When The Agile Culture Becomes a Trend?
  • IoT Applied to Marketing
  • Industrial Marketing in the 4.0 Era
  • Moving Toward a New Office Strategy
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ABOUT ME
My name is Luigi De Bernardini, I am a engineer. I’m passionate of technology and travels. I started this blog to share my two cents and I’ll do my best to keep it vital and updated…

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CEO @ Autoware
President @ Autoware Digital
Board of Directors Past Chair @ CSIA
EMEA Board of Directors Member @MESA

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