Trip summary

I’m on the plane, flying back. It’s an 11 hours flight in an uncomfortable seat. Two hours left and I’m surrounded by people with a “zombie” face. I realize it’s time to make a summary of this week.
South California is becoming a kind of second home. Not because I almost have all my reference points and I can move easily between places I really love, but because there are so many people I start to know that it’s really like being at home.
One week in OC, four days of meetings, two days traveling. Not so bad… Meetings have been interesting, mostly not for the information you gather, but for the networking you can do and for the inspiration you bring home. So the important is being there! The american approach to business is very different from ours, more pragmatic and effective. I cannot say it’s necessary better or easier, but for sure more straightforward. For this reason anytime I come here for a while I go back home with a strong commitment to bring part of this approach in my business. It’s not so easy, since you need to face a so different culture and often a strong resistance. But if you can mix the italian creativity and flexibility with the american pragmatism and order you really get a competitive advantage. The problem is that inspiration and commitment ends, consumed by the daily problems, and you need to refill it periodically with a new trip.
Moreover I met some very inspired people. People that have a so clear vision of their business and a so strong motivation, that talking with them is always a lesson. People that you can easily define leaders for the ability to transfer their passion to whom they are talking with and are not feared by the daily problems because they have a a clear mind of their long term goal. That’s the passion I love and that I would like to have any day and to be able to transfer to my colleagues. “Every challenge is an opportunity” was written on an advertise. It’s an easy thought that can be true only if you really believe it. Because the opportunity is not in the challenge itself, it’s in the way you approach it!