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Category: Leadership

The hidden power of smiling

  • By Luigi De Bernardini
  • 11 February 2012

Ron Gutman – TED Talks When I was a child, I always wanted to be a superhero. I wanted to save the world and then make everyone happy. But I […]

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The Days of “Manager Knows Best” Are Ending – Sujai Hajela – Harvard Business Review

  • By Luigi De Bernardini
  • 2 February 2012

To get a glimpse of what tomorrow’s young global managers might be like as leaders, take a look at how today’s young people think about communications. Read the complete article: The […]

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Why Every Entrepreneur Should Self-Publish a Book

  • By Luigi De Bernardini
  • 28 January 2012

I’ve published eight books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), one comic book,  and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Although the jury is still out on my self-published books, “How to be the Luckiest Man Alive” and “I Was Blind But Now I See”  I can tell you these two have already sold more than my five books with traditional publishers, combined.

If you, the entrepreneur, self-publish a book you will stand out, you will make more money, you will kick your competitors right in the XX, and you will look amazingly cool at cocktail parties. I know this because I am seldom cool but at cocktail parties, with my very own comic book, I can basically have sex with anyone in the room. But don’t believe me, it costs you nothing and almost no time to try it yourself.

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The questions all founders must ask themselves

  • By Luigi De Bernardini
  • 26 January 2012

Having learned from past mistakes, the CEO of Otelic, Marcus Tallhamn, created a set of “Value Alignment Questions” before starting his current company and decided to share them in the hopes that it’ll eliminate a lot of “WTF?!” moments.

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Few words sometimes tell more than a lot.

  • By Luigi De Bernardini
  • 8 January 2012
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9 Things Business Owners Should Never Say

  • By Luigi De Bernardini
  • 6 January 2012

9 Things Business Owners Should Never Say It’s time for some tough love. Here’s why the most important conversations are the ones you have with yourself. By Jeff Haden |  @jeff_haden   | Jan […]

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Give Your Organization a Reason to Believe in Itself

  • By Luigi De Bernardini
  • 6 January 2012

Give Your Organization a Reason to Believe in Itself Three questions you should ask to define the purpose of your company, and why. By John Baldoni |  @johnbaldoni In my research into the […]

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Why I Hire People Who Fail – Jeff Stibel – Harvard Business Review

  • By Luigi De Bernardini
  • 10 December 2011

Why I Hire People Who Fail – Jeff Stibel – Harvard Business Review.

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ABOUT ME
My name is Luigi De Bernardini, I am a engineer. I’m passionate of technology and travels. I started this blog to share my two cents and I’ll do my best to keep it vital and updated…

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